Two Powerful and Influencing Words


Language plays an important role in our lives, business, work and sport. Their power should not be underestimated.

The words we use to describe situations, progress, obstacles and our dreams influence the outcomes we will see. I have blogged before about the Power of Words but today I want to focus on two of the most powerful words we can use.

They simply are: I am.

Of course those words in themselves are not that important. But what is critical is what follows them.

How many times have you heard some of these?

  • I am really stupid
  • I am never going to get it right
  • I am always messing my relationships up
  • I am a difficult person to live with
  • I am a raving idiot for believing in them
  • I am crazy to have thought that things would work out for the best

Now of course, sometimes the I am is said as “I’m really stupid”

You see how destructive these statements are? How many times have you used them or something very similar?

Why are they so powerful? because we believe what we tell ourselves about 90% of the time.

Now we may make a mistake; we wouldn’t be human if we didn’t. But that doesn’t make us stupid and it doesn’t mean we will never get it right. We may well have our little quirky habits but that doesn’t mean we are necessarily difficult to live with.

Be mindful of what words you use after I am. Use negative connotations too often and they become entrenched beliefs. You start believing the nonsense you are telling yourself and then your mind finds ways to prove what you believe is right.

Here are a few of my favourite sentences I say to myself after I am. The first one I use often.

  • I am a unique and extraordinary person
  • I am worthy and deserving of financial success
  • I am confident and self assured
  • I am always learning something new

Some people read this type of thing and laugh at them. Yet, I hear them saying the negative stuff after I am and don’t think anything of it. It’s not fluffy thinking. It doesn’t stop bad stuff ever happening. They don’t prevent you from making mistakes.

But I know which language I prefer to use on a regular basis. What about you?

Rob Hamilton

I am a published author and writer of several ebooks. Known as the Mind Coach, I help people unlock their true potential so that they can achieve their dreams and goals and perform better more of the time.

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Who is this Guy?

Robert Hamilton

Robert Hamilton

Robert is a published author and expert mind coach. A certified NLP Practitioner, Timeline Therapy™ and Life Enhancement Coach (Dip). Rob has studied the mind and performance for 30 years.

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