Browsing tag: customers

branding can cost a lot of time money and focus

Why Branding Can Be Utter Nonsense


There are branding coaches, gurus and whole branding departments these days. All clambering to get your dough if you have your own business. But I think it is utter nonsense for most businesses. In fact I am so not obsessed with it, that I am going to unbrand myself. So in the next couple of